NBA
Basketball Content & Production
Across NBA events, team productions, and international showcases, I have captured the energy, emotion, and storytelling moments that define the basketball experience.
My work spans game-day photography, stop-motion storytelling, and content production across events including NBA Summer League, team matchups, and NBA Abu Dhabi Games. From the intensity of the court to the moments between the action, I focus on creating visual narratives that connect fans to the game, players, and culture of basketball.
Ahmad Tea
Videographer | Creative Direction
Since 2023, I have led the creative direction and production strategy for Ahmad Tea’s marketing initiatives, translating brand objectives into thoughtful visual experiences that connect with audiences throughout the year.
Across seasonal launches, including summer cold brews, autumn tea lattes, and festive holiday blends, I oversee the creative process from concept development through final delivery. Each campaign is built to capture the moments, rituals, and emotions surrounding the tea experience while maintaining a consistent visual identity.
Working within fast-paced timelines, I manage end-to-end production to deliver high-quality content efficiently and effectively. This ongoing partnership has grown into an annual collaboration, with Ahmad Tea continuing to rely on my creative leadership to develop seasonal content that supports their marketing goals.
The content lives on multiple platforms, including YouTube, TikTok, Instagram, YouTube Shorts, and paid social campaigns.
Ahmad Tea
Bateel
Videographer | Producer
I lead content strategy and creative production for Bateel, developing short and long-form video experiences that strengthen the brand’s presence across digital platforms.
For their US market expansion, I developed and executed a five-part branded series designed to increase awareness and introduce audiences to Bateel’s heritage, products, and storytelling approach. I led the project from concept through completion, overseeing ideation, creative development, scripting, talent coordination, location scouting, production, and post-production.
The resulting Date(ing) with Julia Qashat series combined brand storytelling with entertainment-driven content, creating an engaging format designed to connect with new audiences.
Mercedes-Benz
Freelance Videographer | Producer
Trusted by Mercedes-Benz to bring their brand story to life, I led the creative development and production of a commercial focused on audience engagement, authenticity, and brand connection.
From initial concept development through final delivery, I oversaw the creative process, including visual direction, production, and post-production. The final piece was crafted to reflect the values, craftsmanship, and experience associated with the Mercedes-Benz name while creating a meaningful connection with their audience.
